LIFE AND STYLE: DAJLIEN, the home training collection

IKEA introduces DAJLIEN, a limited home training collection with 19 versatile products that support movement in everyday life and enables people to create healthy habits at home. DAJLIEN is set to be launched in January 2024. With the challenges and frustrations of exercising at home, IKEA set out to explore how to enable better and more accessible workouts in our living space. The result is the DAJLIEN collection, developed through the belief that if we can make it easier for people to exercise wherever they like,we can ensure that even a bit of activity is within reach for everyone – every day. This is also reflected in the collection name: DAJLIEN is the word for “daily” in the accent of Småland, the birthplace of IKEA. The collection is built on insights from visits to homes in New York, Chicago, London and Shanghai where IKEA has learned about experiences linked to working out at home. The findings highlight common challenges connected to motivation, limited space, time constraints, and the discomfort many feel when working out at a gym. At the same time, exercise products are seen as bulky and can clash with home decor. The products in the DAJLIEN collection features […]