SCIENCE: The app of 2022 – BeReal

Despite only being released in 2020, the new social media app BeReal climbed to the top of the list in 2022, becoming the most popular app among Generation Z. Let’s take a look at what makes BeReal so popular and irresistible.   What is BeReal? BeReal is a photo-sharing software that lets users share one photo per day to show their followers what they’re up to in real–time. The BeReal app emphasises honesty and encourages users to be themselves. Because the app allows everyone to publish once per day, users can avoid being on the app for many hours throughout the day, distinguishing the app from the social media sites that now dominate the market. BeReal, founded by Alexis Barreyat is available for download for both Android and iOS devices. The new generation of social media apps encourages users to reveal their true, authentic identities without the use of filters or edits. The app rapidly gained popularity in 2022, becoming the most recent trendy social media app.  How does it work? Once a day, users receive a reminder that says ‘Time to BeReal’ at a random time. This provides the user with a two-minute window in which to share a […]