HOME AND DESIGN: Creativity and Flower Power of the ’60s and ’70s

IKEA celebrates the creativity and flower power of the ’60s and ’70s through the fourth launch of the Nytillverkad collection. IKEA continues to bring back the beloved designs from its archive, reimagining and improving them for the needs of today and tomorrow. The fourth edition of the Nytillverkad collection is yet another nod to the past, celebrating the spirit of flower power, boldness, and creativity of the ’60s and ’70s. This launch of the Nytillverkad collection will be available globally in IKEA stores starting April 2024. Inspired by the timeless beauty of floral motifs and the spirit of optimism, IKEA announces the fourth launch of Nytillverkad, the collection which brings back a selection of design icons. This new edition will include new versions of iconic products developed by influential designers like Gillis Lundgren, Charlotte Rude, Hjördis Olsson-Une and Göta Trägårdh. This edition of the Nytillverkad collection channels a time of optimism and free-spiritedness. The launch features the revival of Göta Trägårdh’s iconic floral patterns introduced in the IKEA Catalogue in the early ’70s and relaunched now in the KRANSMALVA and SANDETERNELL textiles. The collection celebrates creativity, self-expression, and positivity, encouraging people to be more optimistic and confident. “We are excited […]